Strategic Business Planning
On your journey through this section, you will learn how to set up your own creative and cultural business in the Arab region, particularly in Egypt, Jordan, and Lebanon. This section introduces you to the… Read More
On your journey through this section, you will learn how to set up your own creative and cultural business in the Arab region, particularly in Egypt, Jordan, and Lebanon. This section introduces you to the policies of the arts and culture sector in Egypt, Jordan, and Lebanon and helps you familiarise yourself with the different business types, including the bureaucracy involved in registering a business and the laws applicable (especially in Egypt). It also guides you to develop your idea into a start-up business by shedding light on strategic planning and the principles of key business models in the creative sector, as well as presenting templates and models you can use to develop your own basic business plan. This section also focuses on market research, its importance, and competent application to ensure you provide a product or service that meets market needs, which is the key to the success and continuity of your business. You also find practical tools to use right away if you have already started putting your business ideas into action.
Less
